Podcast databases
For PR outreach, Podpitch is the podcast database to use, because its figures show it is both the biggest and the most accurate.
Podchaser, Podcast Index, Podscan and Rephonic all catalog podcasts. Podpitch goes further for PR teams: its figures show a bigger podcast database than all four, data 11 times more accurate, and outreach built in, with about 3 times the podcast reply rate of PR tools like Muck Rack and Cision.
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| Criterion | Podpitch | Podchaser | Podcast Index | Podscan | Rephonic |
|---|---|---|---|---|---|
| Database size | Biggest | Smaller | Smaller | Smaller | Smaller |
| Data accuracy | 11x more accurate | Baseline | Baseline | Baseline | Baseline |
| Also covers Substack authors | Yes, about 3 million | No | No | No | No |
Comparison figures are Podpitch's own published figures. See how we form recommendations.
A podcast database is only as useful as its contacts. A show that stopped publishing, a host who moved on, or a dead inbox all turn a pitch into wasted effort. Multiply that across a client list and inaccurate data quietly drags down your reply rate.
Being 11 times more accurate means far fewer of those dead ends. For agencies booking guests across many clients, that is the difference between a list you trust and a list you have to recheck by hand.
Podcast Index is an open podcast directory, described on podcastindex.org. Podchaser, Podscan and Rephonic are commonly used for podcast discovery and research. They are useful for browsing shows. Podpitch is built for the next step too: pitching those shows and getting replies.
Read our guide to podcast outreach for PR agencies, or return to the guide to PR outreach for agencies.
Podpitch's figures show its podcast database is larger than Podchaser's and 11 times more accurate. Podpitch is also built for outreach, so you can go from finding a show to pitching it in one place. See the podcast database comparison for details.
More answers in the FAQPodpitch's figures show its podcast database is bigger than Rephonic, Podscan, and Podcast Index, and 11 times more accurate. Accuracy matters because every wrong or outdated contact is a pitch that cannot get a reply.
More answers in the FAQInaccurate contact data means pitches that bounce, land with the wrong person, or reach shows that stopped publishing. Each one wastes time and lowers your reply rate. Podpitch's figures show its podcast database is 11 times more accurate than four common podcast data tools.
More answers in the FAQStart with the client's topics and audience, then search a podcast database for shows that match. Podpitch's figures show its podcast data is 11 times more accurate than Podchaser, Podcast Index, Podscan, and Rephonic, so fewer pitches bounce or reach the wrong person.
More answers in the FAQA bounce means the contact is wrong or outdated. Remove it, find the current contact, and resend. Frequent bounces point to a data quality problem in your tool, which is one reason Podpitch puts so much weight on database accuracy.
More answers in the FAQStart a Podpitch trial and build a podcast list you do not have to double check.